Blueberry Boy Bait (Blueberry Coffee Cake)

Prep Time
Cook Time
1h 20m
Ready In

"In 1954 a 15-year-old Chicago girl named Renny Powell submitted a blueberry coffee cake recipe to the “Pillsbury $100,000 Recipe & Baking Contest” (precursor to today’s “Pillsbury Bake-Off ”). Renny took second place in the youth division for her creation, named in honor of its powers with the opposite sex. The recipe has been in circulation for nearly 60 years, including on Yankee Magazine, where this adaptation is one of the most popular recipes in the magazines archives."

Original is 14-18 servings


  • Serving Size: 1 (103.3 g)
  • Calories 263.2
  • Total Fat - 12 g
  • Saturated Fat - 2 g
  • Cholesterol - 31.7 mg
  • Sodium - 124.2 mg
  • Total Carbohydrate - 36.4 g
  • Dietary Fiber - 1.3 g
  • Sugars - 21 g
  • Protein - 3.7 g
  • Calcium - 79.7 mg
  • Iron - 0.6 mg
  • Vitamin C - 3.1 mg
  • Thiamin - 0 mg

Step by Step Method

Step 1

Preheat the oven to 350° and butter a 9x13-inch baking pan; set aside.

Step 2

Set an oven rack to the middle position.

Step 3

In a medium-size bowl, whisk together the flour, sugar, baking powder, and salt. Add the oil, milk, and eggs. Mix with an electric mixer until well combined.

Step 4

Pour the batter into the prepared pan; then evenly sprinkle the blueberries on top.

Step 5

In a small bowl, combine the sugar and cinnamon; then sprinkle over the blueberries. Bake until a cake tester inserted into the center comes out clean, about 50 minutes.

Step 6

Makes: approximately 18 squares.


No special items needed.

5 Reviews

Chef Potpie

Husband Bait, too! This was a hit. We weren't really in the mood for cinnamon, so I just used turbinado sugar for the crunch and added vanilla to the cake batter. Delicious after dinner with ice cream, for breakfast with coffee, for lunch...snack...thanks for another keeper, Nat!


review by:
(1 Feb 2023)


It's also husband and cousin bait! We had it with ice cream for dessert last night and with coffee for breakfast this morning - great both ways!!


review by:
(5 Mar 2022)


Yum! It's like having cake for breakfast. Yes, please! it was super duper easy to prepare and tastes great. I wouldn't change a thing!


review by:
(13 Feb 2022)


Wonderful! Oh my, this is good. And simple too. Can't wait to make this for my family. Thanks for sharing this great keeper, Nat. I made this for Best of 2021 recommended by dienia b and am adding it to my Best of 2022 too.


review by:
(1 Feb 2022)

dienia b

Mr picky liked this one 2


review by:
(17 Nov 2021)

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