Barnes & Noble today unveiled the Nook Tablet, a beefed-up follow-up to the popular Nook Color ebook reader/tablet. The Nook Color also remains in the company's arsenal, but with a lower price. The Nook Color is available now, while the Nook Tablet is available for pre-order and ships by November 18.
Amazon, meanwhile, last month took the wraps of its first color touch-screen ereader/tablet, the Kindle Fire, which is currently on pre-order and ships by November 15.
The big draw with these tablets is a tight focus on media consumption including video, music, and, most importantly books. The Kindle Fire taps into Amazon's massive book store, newsstand, and MP3 and video stores, while the cloud-accelerated Silk browser promises to deliver speedy Web browsing. The Nook devices offer on-device access to millions of books and magazines in the B&N book store, and the Nook Tablet is pre-loaded with Netflix and Hulu Plus for video.
It's unclear how many apps will be available on each of these tablets, but both Amazon and B&N promise that you'll be able to find your favorites. The Amazon Android App store is already considered a viable alternative to the Android Marketplace on other Android devices.
Another huge selling point: Price. The Kindle Fire and the Nook Color both slide in under the $200 mark ($199 each). The Nook Tablet, at $249, is still relatively inexpensive when you compare its price with current Android tablets from major manufacturers. B&N is hoping to justify the extra 50 bucks with some hardware upgrades, including twice the RAM and double the integrated storage of the Kindle Fire.
All tech sites that do hand's on reviews are gleefully rubbing their empty hands, waiting to finally get to use and abuse/tear apart these two tablets. For the average consumer, who only plans on using a tablet to read, stream video and check email from their cozy home, these 7" tablets hit the Sweet Spot, both in price and user friendliness.
I'll be updating this thread after the tablets launch and I read reviews. Currently, I'm leaing toward the amazon Fire, for the following reasons: I already am a Prime Member so I can tap into their FREE library-loaning feature (a $200 value, per year!) and their FREE streaming videos. With the Nook Tablet, yes, it hooks up to Netflix and Hulu, but both of those services are cost per use. Plus, the Fire has Gorilla Glass protecting it's screen, so if you are a butterfinger's type person, having a bullet proof screen is for YOU!

Both companies have their fans, so it will be interesting to see which tablet pulls ahead in the Christmas Crush, or if it will become a Dead Heat.