Step 1: Preheat oven to 325 degrees F.
Step 2: In a bowl combine all the sauce ingredients together until smooth and well combined, start with 1/3 cup brown sugar if you prefer a sweeter taste you can always add in more during cooking.
Step 3: Heat oil in a large Dutch oven over medium-high heat (use enough oil to cover the bottom of your Dutch oven).
Step 4: Season the roast liberally with seasoned salt and fresh ground black pepper; add to the pot and brown well on all sides, then remove to a plate or bowl.
Step 5: Add in onions and bell pepper; saute for about 3-4 minutes or until softened).
Step 6: Add in the sauce; bring to a medium simmer.
Step 7: Add the roast back to the pot and turn a few times to coat in the sauce.
Step 8: Cover with a lid then transfer to oven.
Step 9: Cook for about 3 to 3-1/2 hours turning the roast over every hour of cooking or you may turn halfway through cooking (cooking times will vary depending on the size of your roast).
Step 10: Remove the roast to a cutting board and slice thinly, transfer to a serving platter.
Step 11: Remove any fat the has accumulated on top of the sauce then drizzle some on top of the beef slices.
Step 12: Serve any remaining sauce on the side
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